Ideas, teardowns and the occasional offer. Once or twice a week.
Real estate marketing fails when the product is identical. Why more posting and more ad spend both make an undifferentiated brokerage worse.
Hiring your first salesperson does not create a marketing problem. It reveals one that practitioners had been solving in the room for years.
Segmentation is not a persona doc. It is where your finite money goes. Why every owner agrees with that and almost none of them act on it.
The Outside Read is a senior outside diagnosis of why growth stalled.
See if the Outside Read fits
