What we collect, and why.

This site uses PostHog, a second analytics tool, to see how a page is actually used: which links get clicked, how far down the page people read, and the route they take from one page to the next. It records a replay of the visit, meaning the pointer moving, clicks, scrolling and the pages seen in order, and it builds heatmaps from the same data. Like the tag above, it stores an identifier in your browser so a second visit is not counted as a first one.

Anything you type is hidden before it leaves your browser. A replay shows that a field was filled in, never what was put into it, so the first and last name, email address, phone number and message on the contact form, and the email address on the newsletter form, are not recorded. A click inside a form is logged only as a position on the page, to build the heatmap, with nothing attached to say what sits there: a form’s labels, placeholders and button text are not collected either.

There is nothing to log into here, so nobody is ever identified. PostHog is set not to build a profile of an anonymous visitor, and we do not try to work out who you are from a replay.

You can switch the recording off for this browser with the button below, and switch it back on the same way. The choice is remembered in your own browser, so it holds until you clear that browser’s storage. It covers PostHog only: the Google tag described above has its own off switch, linked further up this page.

If your browser sends a Do Not Track signal, PostHog is already off for you and records nothing without your doing anything at all. Blocking the script or using a private window works too, and nothing on this site breaks if you do. What PostHog itself does with what it holds is in PostHog’s privacy policy.

When you sign up, the form sends your email address, the page you signed up from and the time, to GoHighLevel, which holds our contact records.

We use it to send you the newsletter. Every issue has an unsubscribe link, and using it is the end of it.

The form asks for your first and last name, your email address, your phone number, your organization and your message. All of that goes to GoHighLevel, along with the page you sent it from and the time.

We use it to reply to you and to keep a record of the conversation. If you would rather not use a form, hello@amoebaworks.com reaches the same place.

Typefaces load from Google Fonts and images load from ImageKit, so your browser makes a request to each of them, and each sees your IP address the way any server does. Neither one is told anything about you by us.

One page, Hire, remembers which option you were last looking at so it is still there when you come back. That is stored in your own browser and never sent to us.

We do not sell, rent or trade your information, and we do not hand it to anyone beyond the services named on this page. Google, PostHog and GoHighLevel hold what they hold under their own terms, which is the cost of using them. What we send them is the four things above, and nothing else.

Email hello@amoebaworks.com to ask what we hold about you, to have it corrected, or to have it deleted. We reply within two business days.

This policy was last reviewed on October 30, 2026. If it changes in a way that matters, the date changes with it.